Hair Damage – Our Solution

post by Designer Erin Mohr – Certified Balayage Color Specialist and Educator for L’Oréal Professionnel


Let’s get scientific about hair damage.

Did you know that over 60% of women worldwide believe they have damaged hair? So what causes this damage and how do you fix it?

Damage to the hair happens when we excessively abuse our hair; either mechanically or chemically. Too many passes of the flat iron or going from dark to light color and back again all cause damage to our hair.

So what next?

Luckily for us, L’Oréal Professionnel came out with a system called Pro Fiber. Pro Fiber uses revolutionary technology that has been in the making for over 15 years. This is their greatest breakthrough since the release of their ammonia-free color line, INOA. Pro Fiber is the first long-lasting haircare treatment, lasting 6 weeks after an initial in-salon treatment.

So how does it work?

Pro Fiber contains a new molecule called APTYL 100. This molecule contains an Aminosilane (provides internal action that fortifies the hair within) and a Cationic Polymer (provides external action that instantly resurfaces hair for softness and smoothness) all in the same molecule.

So what the heck does all that mean?

Damaged hair has a high negative charge. The positively-charged APTYL 100 molecules target the most damaged areas in the hair and go straight to work. The APTYL 100 stays gripped to the hair even after continuous shampoos.

How do we do it?

  1. First, we start with the in-salon treatment. We first consult to figure out which out of the 4 formulas included in the Pro Fiber system is best suited for you.
  2. Once a formula is decided, we head over to our shampoo bowls for our classic Matthew Robert shampoo and scalp massage.
  3. We then apply the Pro Fiber Concentrate and layer that with the Pro Fiber Masque.
  4. After 5 minutes we rinse.
  5. We then style your hair using a Pro Fiber leave-in and the correct styling products to create a beautiful finished look.

You got your in-salon treatment, now what?

Upkeep at home is easy and essential to ensure the longevity of your treatment. We will send you home with a shampoo, conditioner or masque, a leave-in, and a box of re-charge treatments. The shampoo reactivates the APTYL 100 molecule and treats damage. The conditioner or masque contains ceramides used to fortify and nourish hair with a lightweight feel. Every 4th shampoo, you will replace your conditioner with a re-charge treatment. This treatment is going to replenish your molecules and prolong your treatment between salon visits. Before blow-drying your hair, use your leave-in to protect against heat and add strength.

Our promise is this: Your hair will feel completely different, stronger, and softer than ever before. We have enjoyed so much success already with the Pro Fiber system. We absolutely love it and know you will too, enjoy!

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Erin Mohr, Designer